Resource: Page 69 of Managing Innovation and Entrepreneurship, Ch. 4
Competitive advantage according to Hisrich and Kearney (2014) requires organizations to engage in six processes to maintain innovation. Organizations like Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully.
Select an organization other than those listed above (Google™, Amazon, Apple®, Android, Facebook®, Siri®,